I recently stopped by the new Smart Turnout shop in London. Smart Turnout is located near Jermyn street close to Picadilly Circus. This is the first store for Smart Turnout and they opened about a month ago. The store is small -- maybe 300 square feet of retail space. The nice lady running the shop was very knowledgeable. An gentleman walked into the store while I was there because he recognized the colors of the British military unit he had served in. Definitely worth a visit.